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Defining Publics Through CSR Communication: Testing an Integrated Theoretical Model for Examining the Impact of Companies' Environmental Responsibility Messaging Strategies on Attitudes and Behavioral Intentions
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ott, Holly K. |
| 단체저자명 | The Pennsylvania State University. Mass Communications. |
| 서명/저자사항 | Defining Publics Through CSR Communication: Testing an Integrated Theoretical Model for Examining the Impact of Companies' Environmental Responsibility Messaging Strategies on Attitudes and Behavioral Intentions. |
| 발행사항 | [S.l.] : The Pennsylvania State University., 2016 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2016 |
| 형태사항 | 129 p. |
| 소장본 주기 | School code: 0176. |
| ISBN | 9780438135512 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
|
| 요약 | This study aims to apply the situational theory of publics and framing theory to corporate social responsibility (CSR) communication research. Specifically, the purpose of the study is to apply and test the theories in this realm to answer the r |
| 일반주제명 | Mass communication. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-12A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T15000702 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00028636 | 301 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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