자료유형 | E-Book |
---|---|
개인저자 | Valenti, Albert. |
단체저자명 | Boston University. Management. |
서명/저자사항 | Assessing Marketing Resource Allocation in Retail. |
발행사항 | [S.l.] : Boston University., 2018 |
발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
형태사항 | 138 p. |
소장본 주기 | School code: 0017. |
ISBN | 9780438146877 |
일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Shuba Srinivasan. |
요약 | This dissertation examines two problems retailers face when assessing their marketing resource allocation. In the first chapter, I develop a conceptual framework and modeling approach to help retailers assess how online and offline marketing eff |
요약 | In the second chapter, I quantify the simultaneous effects of customer satisfaction (CS) and employee satisfaction (ES) on cross-buying. I jointly model the effects of CS and ES on cross-buying probability controlling for customer heterogeneity |
일반주제명 | Marketing. |
언어 | 영어 |
기본자료 저록 | Dissertation Abstracts International79-11A(E). Dissertation Abstract International |
대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14998386 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
---|---|---|---|---|---|---|---|---|
1 | WE00027832 | 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |