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Microcelebrity Practices: A Cross-platform Study Through a Richness Framework
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Tanupabrungsun, Sikana. |
| 단체저자명 | Syracuse University. The School of Information Studies. |
| 서명/저자사항 | Microcelebrity Practices: A Cross-platform Study Through a Richness Framework. |
| 발행사항 | [S.l.] : Syracuse University., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 286 p. |
| 소장본 주기 | School code: 0659. |
| ISBN | 9780438102545 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Jeff Hemsley. |
| 요약 | Social media have introduced a contemporary shift from broadcast to participatory media, which has brought about major changes to the celebrity management model. It is now common for celebrities to bypass traditional mass media and take control |
| 요약 | The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated fan base. To accomplish this, the theory suggests that people empl |
| 요약 | This dissertation employed a mixed-methods research design to reveal how social media platforms i.e., Twitter and Instagram, helped celebrities grow and maintain their audience. The first phase of the study relied on a richness scoring framework |
| 요약 | Three findings are highlighted. First, I found that celebrities used the two platforms differently, and that different groups of celebrities emphasized different core practices. This finding was well explained by the interviews suggesting that t |
| 요약 | This study makes contributions to the theory of Microcelebrity and offers practical contributions by providing broad insights from both practitioners' and audiences' perspectives. This is essential given that microcelebrity is a learned practice |
| 일반주제명 | Information science. Behavioral sciences. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-11A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14997585 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00027411 | 020 | 가야대학교// | 대출가능 |
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