| LDR | | 02593nmm uu200445 4500 |
| 001 | | 000000333084 |
| 005 | | 20240805172147 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438102545 |
| 035 | |
▼a (MiAaPQ)AAI10790555 |
| 035 | |
▼a (MiAaPQ)syr:11828 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 020 |
| 100 | 1 |
▼a Tanupabrungsun, Sikana. |
| 245 | 10 |
▼a Microcelebrity Practices: A Cross-platform Study Through a Richness Framework. |
| 260 | |
▼a [S.l.] :
▼b Syracuse University.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 286 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A. |
| 500 | |
▼a Adviser: Jeff Hemsley. |
| 502 | 1 |
▼a Thesis (Ph.D.)--Syracuse University, 2018. |
| 520 | |
▼a Social media have introduced a contemporary shift from broadcast to participatory media, which has brought about major changes to the celebrity management model. It is now common for celebrities to bypass traditional mass media and take control |
| 520 | |
▼a The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated fan base. To accomplish this, the theory suggests that people empl |
| 520 | |
▼a This dissertation employed a mixed-methods research design to reveal how social media platforms i.e., Twitter and Instagram, helped celebrities grow and maintain their audience. The first phase of the study relied on a richness scoring framework |
| 520 | |
▼a Three findings are highlighted. First, I found that celebrities used the two platforms differently, and that different groups of celebrities emphasized different core practices. This finding was well explained by the interviews suggesting that t |
| 520 | |
▼a This study makes contributions to the theory of Microcelebrity and offers practical contributions by providing broad insights from both practitioners' and audiences' perspectives. This is essential given that microcelebrity is a learned practice |
| 590 | |
▼a School code: 0659. |
| 650 | 4 |
▼a Information science. |
| 650 | 4 |
▼a Behavioral sciences. |
| 690 | |
▼a 0723 |
| 690 | |
▼a 0602 |
| 710 | 20 |
▼a Syracuse University.
▼b The School of Information Studies. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-11A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0659 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997585
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |