자료유형 | E-Book |
---|---|
개인저자 | Whitley, Sarah Catherine. |
단체저자명 | Boston University. Management. |
서명/저자사항 | The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice. |
발행사항 | [S.l.] : Boston University., 2018 |
발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
형태사항 | 98 p. |
소장본 주기 | School code: 0017. |
ISBN | 9780438146754 |
일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Remi Trudel. |
요약 | The present research examines how hedonic and utilitarian purchase motivations influence consumers' perceptions of their product preferences and the resulting number of options they wish to consider when making a purchase. Experimental study res |
일반주제명 | Marketing. Behavioral psychology. |
언어 | 영어 |
기본자료 저록 | Dissertation Abstracts International79-11A(E). Dissertation Abstract International |
대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14998010 |