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020 ▼a 9780438146754
035 ▼a (MiAaPQ)AAI10812105
035 ▼a (MiAaPQ)bu:13869
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Whitley, Sarah Catherine.
24514 ▼a The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice.
260 ▼a [S.l.] : ▼b Boston University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 98 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
500 ▼a Adviser: Remi Trudel.
5021 ▼a Thesis (Ph.D.)--Boston University, 2018.
520 ▼a The present research examines how hedonic and utilitarian purchase motivations influence consumers' perceptions of their product preferences and the resulting number of options they wish to consider when making a purchase. Experimental study res
590 ▼a School code: 0017.
650 4 ▼a Marketing.
650 4 ▼a Behavioral psychology.
690 ▼a 0338
690 ▼a 0384
71020 ▼a Boston University. ▼b Management.
7730 ▼t Dissertation Abstracts International ▼g 79-11A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0017
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14998010 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자