가야대학교 분성도서관

상단 글로벌/추가 메뉴

회원 로그인

주메뉴

: • 전체검색; • 단행본; • 정기간행물; • 학위논문; • 비도서; • 특정번호 검색; • 기사색인; • 학습연구지원; • 지정도서

: • 전자자원통합검색; • 해외 WEB DB; • E-Book; • E-Learning; • 국내 WEB DB; • 인터넷검색

: • 대출현황조회/연장; • 예약현황조회/취소; • 희망도서; • 내서재; • 나의서평; • 나의태그; • 나의위젯; • RSS; • SDI; • 개인정보관리

: • 공지사항; • FAQ; • Q&A 일반·학술; • 신착/인기 도서; • 학위논문온라인제출; • 외부인 이용안내; • 설문조사

: • 도서관 소개; • 연혁; • 현황; • 이용안내; • 찾아오시는 길

자료검색

Home
상세정보

상세정보

검색결과 돌아가기

부가기능

MARC보기

Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences

상세 프로파일

상세정보
자료유형	E-Book
개인저자	Xiao, Zuhui.
단체저자명	University of Minnesota. Business Administration.
서명/저자사항	Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences.
발행사항	[S.l.] : University of Minnesota., 2018
발행사항	Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항	153 p.
소장본 주기	School code: 0130.
ISBN	9780438351523
일반주기	Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. Adviser: George John.
요약	Essay 1: Class Pricing with Reference-Dependent Consumers: Essay 1 investigates the origin of class prices, a widespread practice in which a large set of goods or services (SKUs) are first divided into a smaller number of classes and then a sin
요약	I propose an explanation that stimulates consumers' reference-dependent preferences. Consider a firm that offers multiple SKUs with different attributes to heterogeneous consumers who are ex-ante uncertain about their taste, which is resolved ju
요약	My results show that firms do not set a different price for each product, even when their costs or demands are different across the products. In contrast, firms robustly use class prices as optimal prices to engage consumers in different setting
요약	Essay 2: Opportunism and Trust in Inter-Organizational Ties: A Reference-Dependent Approach: Essay 2 investigates the origin of trust in a buyer--seller setting. Trust and trustworthiness imply some shared expectations of the trustee's appropria
요약	I model a private, one-shot dyadic exchange where both the trustor and the trustee have reference-dependent preferences in the sense of Koszegi and Rabin's (2007) framework. I analyze social norms as shared belief distributions of appropriate pa
요약	My results emphasize that equilibrium trust and opportunistic betrayal rise and fall in tandem, with high levels of trust inviting more betrayal and vice versa. These behaviors are not mirror opposites
요약	This reference-dependence approach of modeling trust closes several gaps in extant trust literature: (1) this theory of trust meets the endogeneity challenges surrounding trustworthiness beliefs vis-a-vis trust acts
일반주제명	Marketing. Economic theory. Management.
언어	영어
기본자료 저록	Dissertation Abstracts International80-01A(E). Dissertation Abstract International
대출바로가기	http://www.riss.kr/pdu/ddodLink.do?id=T14999570