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020 ▼a 9780438351523
035 ▼a (MiAaPQ)AAI10837578
035 ▼a (MiAaPQ)umn:19401
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0491 ▼f DP
0820 ▼a 658
1001 ▼a Xiao, Zuhui.
24510 ▼a Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences.
260 ▼a [S.l.] : ▼b University of Minnesota., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 153 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
500 ▼a Adviser: George John.
5021 ▼a Thesis (Ph.D.)--University of Minnesota, 2018.
520 ▼a Essay 1: Class Pricing with Reference-Dependent Consumers: Essay 1 investigates the origin of class prices, a widespread practice in which a large set of goods or services (SKUs) are first divided into a smaller number of classes and then a sin
520 ▼a I propose an explanation that stimulates consumers' reference-dependent preferences. Consider a firm that offers multiple SKUs with different attributes to heterogeneous consumers who are ex-ante uncertain about their taste, which is resolved ju
520 ▼a My results show that firms do not set a different price for each product, even when their costs or demands are different across the products. In contrast, firms robustly use class prices as optimal prices to engage consumers in different setting
520 ▼a Essay 2: Opportunism and Trust in Inter-Organizational Ties: A Reference-Dependent Approach: Essay 2 investigates the origin of trust in a buyer--seller setting. Trust and trustworthiness imply some shared expectations of the trustee's appropria
520 ▼a I model a private, one-shot dyadic exchange where both the trustor and the trustee have reference-dependent preferences in the sense of Koszegi and Rabin's (2007) framework. I analyze social norms as shared belief distributions of appropriate pa
520 ▼a My results emphasize that equilibrium trust and opportunistic betrayal rise and fall in tandem, with high levels of trust inviting more betrayal and vice versa. These behaviors are not mirror opposites
520 ▼a This reference-dependence approach of modeling trust closes several gaps in extant trust literature: (1) this theory of trust meets the endogeneity challenges surrounding trustworthiness beliefs vis-a-vis trust acts
590 ▼a School code: 0130.
650 4 ▼a Marketing.
650 4 ▼a Economic theory.
650 4 ▼a Management.
690 ▼a 0338
690 ▼a 0511
690 ▼a 0454
71020 ▼a University of Minnesota. ▼b Business Administration.
7730 ▼t Dissertation Abstracts International ▼g 80-01A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0130
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999570 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자 ▼b 관리자