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Local Broadcast Televisions in the Age of Social Media: Adoption and Usages of Twitter
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Han, Sangyong. |
| 단체저자명 | The Pennsylvania State University. Mass Communications. |
| 서명/저자사항 | Local Broadcast Televisions in the Age of Social Media: Adoption and Usages of Twitter. |
| 발행사항 | [S.l.] : The Pennsylvania State University., 2016 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2016 |
| 형태사항 | 214 p. |
| 소장본 주기 | School code: 0176. |
| ISBN | 9780438134911 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
|
| 요약 | With the digital convergence of broadcasting, broadband and network technology, local broadcast industry has been losing its economic rationale and raison d'etre in the transferring digital media environment. Although the digital transition pos |
| 요약 | This study examines how local broadcasters employ social network platforms, specifically Twitter, to adapt to the networked digital media environment for local audience. This study analyzed quantitative data collected from online survey question |
| 요약 | The results of online survey of four groups of local broadcasters showed that local broadcasters considered social media and Twitter as a means of achieving their goals to either make profits or serve the local community. The results of content |
| 일반주제명 | Mass communication. Journalism. Web studies. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-12A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T15000659 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00025265 | 301 | 가야대학교// | 대출가능 |
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