| LDR | | 02064nmm uu200421 4500 |
| 001 | | 000000330938 |
| 005 | | 20240805163116 |
| 008 | | 181129s2016 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438134911 |
| 035 | |
▼a (MiAaPQ)AAI10903666 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 301 |
| 100 | 1 |
▼a Han, Sangyong. |
| 245 | 10 |
▼a Local Broadcast Televisions in the Age of Social Media: Adoption and Usages of Twitter. |
| 260 | |
▼a [S.l.] :
▼b The Pennsylvania State University.,
▼c 2016 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2016 |
| 300 | |
▼a 214 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The Pennsylvania State University, 2016. |
| 520 | |
▼a With the digital convergence of broadcasting, broadband and network technology, local broadcast industry has been losing its economic rationale and raison d'etre in the transferring digital media environment. Although the digital transition pos |
| 520 | |
▼a This study examines how local broadcasters employ social network platforms, specifically Twitter, to adapt to the networked digital media environment for local audience. This study analyzed quantitative data collected from online survey question |
| 520 | |
▼a The results of online survey of four groups of local broadcasters showed that local broadcasters considered social media and Twitter as a means of achieving their goals to either make profits or serve the local community. The results of content |
| 590 | |
▼a School code: 0176. |
| 650 | 4 |
▼a Mass communication. |
| 650 | 4 |
▼a Journalism. |
| 650 | 4 |
▼a Web studies. |
| 690 | |
▼a 0708 |
| 690 | |
▼a 0391 |
| 690 | |
▼a 0646 |
| 710 | 20 |
▼a The Pennsylvania State University.
▼b Mass Communications. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-12A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0176 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2016 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15000659
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |