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Assessing a Social Marketing Campaign on Wildlife Conservation in Nam Et - Phou Louey National Protected Area, Lao People's Democratic Republic

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개인저자Saypanya, Santi.
단체저자명Cornell University. Natural Resources.
서명/저자사항Assessing a Social Marketing Campaign on Wildlife Conservation in Nam Et - Phou Louey National Protected Area, Lao People's Democratic Republic.
발행사항[S.l.] : Cornell University., 2018
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항173 p.
소장본 주기School code: 0058.
ISBN9780438025875
일반주기 Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
Advisers: Marianne E. Krasny
요약Reducing, or even eliminating, poaching in Nam Et -- Phou Louey National Protected Area (NEPL NPA), in Laos, has been on the agenda of involved conservation parties for some time, and understanding local people's intentions related to reporting
요약Next, I employed Rare's TOC to assess a social marketing campaign (SMC) geared towards inducing people to report poaching more frequently. The SMC apparently did not affect an increase, but rather seemed to result in a decrease in poaching repor
요약I also investigated the utility of applying TPB in determining local people's intentions to report poaching, as well as determining how TPB constructs related to each other according to the model. While some of the TPB constructs related to each
요약Implications of social network size and perhaps interpersonal communication need to be better understood to increase effectiveness of future conservation initiatives in NEPL NPA. Such conservation initiatives should involve employing SMC alterna
일반주제명Natural resource management.
Environmental education.
Wildlife conservation.
언어영어
기본자료 저록Dissertation Abstracts International79-10B(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T14997021

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