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020 ▼a 9780438025875
035 ▼a (MiAaPQ)AAI10749041
035 ▼a (MiAaPQ)cornellgrad:10742
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0491 ▼f DP
0820 ▼a 333
1001 ▼a Saypanya, Santi.
24510 ▼a Assessing a Social Marketing Campaign on Wildlife Conservation in Nam Et - Phou Louey National Protected Area, Lao People's Democratic Republic.
260 ▼a [S.l.] : ▼b Cornell University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 173 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
500 ▼a Advisers: Marianne E. Krasny
5021 ▼a Thesis (Ph.D.)--Cornell University, 2018.
520 ▼a Reducing, or even eliminating, poaching in Nam Et -- Phou Louey National Protected Area (NEPL NPA), in Laos, has been on the agenda of involved conservation parties for some time, and understanding local people's intentions related to reporting
520 ▼a Next, I employed Rare's TOC to assess a social marketing campaign (SMC) geared towards inducing people to report poaching more frequently. The SMC apparently did not affect an increase, but rather seemed to result in a decrease in poaching repor
520 ▼a I also investigated the utility of applying TPB in determining local people's intentions to report poaching, as well as determining how TPB constructs related to each other according to the model. While some of the TPB constructs related to each
520 ▼a Implications of social network size and perhaps interpersonal communication need to be better understood to increase effectiveness of future conservation initiatives in NEPL NPA. Such conservation initiatives should involve employing SMC alterna
590 ▼a School code: 0058.
650 4 ▼a Natural resource management.
650 4 ▼a Environmental education.
650 4 ▼a Wildlife conservation.
690 ▼a 0528
690 ▼a 0442
690 ▼a 0284
71020 ▼a Cornell University. ▼b Natural Resources.
7730 ▼t Dissertation Abstracts International ▼g 79-10B(E).
773 ▼t Dissertation Abstract International
790 ▼a 0058
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997021 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자 ▼b 관리자