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The ends game : how smart companies stop selling products and start delivering value /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Bertini, Marco, author. Koenigsberg, Oded. |
| 단체저자명 | Recorded Books, Inc. |
| 서명/저자사항 | The ends game :how smart companies stop selling products and start delivering value /Marco Bertini and Oded Koenigsberg. |
| 발행사항 | Cambridge, Massachusetts : The MIT Press, [2020] |
| 형태사항 | 1 online resource |
| 총서사항 | Management on the cutting edge |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9780262360081 026236008X 9780262360074 0262360071 |
| 발행자번호 | EB00811262 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move. |
| 요약 | Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review. Would you rather pay for healthcare or for better health' For school or education' For groceries or nutrition' A car or transportation' A theater performance or entertainment' In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior. |
| 일반주제명 | Customer relations -- Management -- Forecasting. Customer services -- Forecasting. Consumer goods -- Forecasting. Business. BUSINESS & ECONOMICS / Management Science. Business. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Bertini, Marco.Ends game.Cambridge, Massachusetts : The MIT Press, [2020]9780262044349 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371104 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00017602 | 658.8/12 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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