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The promise of diversity : how Brazilian brand capitalism affects precarious identities and work /

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개인저자Wasser, Nikolaus, author.
서명/저자사항The promise of diversity :how Brazilian brand capitalism affects precarious identities and work /Nicolas Wasser.
발행사항Bielefeld : Transcipt Verlag, 2017.
형태사항1 online resource (296 pages) : illustrations.
총서사항Postcolonial Studies ;v. 29
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9783839437544
3839437547

3837637549
9783837637540
서지주기Includes bibliographical references (pages 277-296).
내용주기Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot.
2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand.
2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand.
2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management.
2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers.
3.2.3 The artistic improvisers.
일반주제명Sexual division of labor -- Brazil.
Gender identity in the workplace -- Brazil.
Diversity in the workplace -- Brazil.
Brand name products -- Social aspects -- Brazil.
Capitalism -- Social aspects -- Brazil.
Ethnicity -- Brazil.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Brand name products -- Social aspects.
Capitalism -- Social aspects.
Diversity in the workplace.
Ethnicity.
Gender identity in the workplace.
Sexual division of labor.
주제명(지명)Brazil. -- fast
언어영어
기타형태 저록Print version:Wasser, Nicolas.Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work.Bielefeld : Transcipt Verlag, 짤20179783837637540
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1471837

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