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019 ▼a 979118148
020 ▼a 9783839437544 ▼q (electronic bk.)
020 ▼a 3839437547 ▼q (electronic bk.)
020 ▼z 9783837637540 ▼q (pbk.)
020 ▼a 3837637549
020 ▼a 9783837637540
0291 ▼a AU@ ▼b 000061213840
035 ▼a (OCoLC)978563889 ▼z (OCoLC)979118148
037 ▼a 4819196 ▼b Proquest Ebook Central
040 ▼a EBLCP ▼b eng ▼e rda ▼e pn ▼c EBLCP ▼d OCLCO ▼d IDEBK ▼d CDN ▼d N$T ▼d OCLCF ▼d BTCTA ▼d OCLCQ ▼d MERUC ▼d OCLCQ ▼d UAB ▼d 248032
043 ▼a s-bl---
049 ▼a MAIN
050 4 ▼a HD6060.65.B6 ▼b W37 2017eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.3008 ▼2 23
1001 ▼a Wasser, Nikolaus, ▼e author.
24514 ▼a The promise of diversity : ▼b how Brazilian brand capitalism affects precarious identities and work / ▼c Nicolas Wasser.
260 ▼a Bielefeld : ▼b Transcipt Verlag, ▼c 2017.
300 ▼a 1 online resource (296 pages) : ▼b illustrations.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a Postcolonial Studies ; ▼v v. 29
504 ▼a Includes bibliographical references (pages 277-296).
5050 ▼a Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot.
5058 ▼a 2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand.
5058 ▼a 2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand.
5058 ▼a 2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management.
5058 ▼a 2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers.
5058 ▼a 3.2.3 The artistic improvisers.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Sexual division of labor ▼z Brazil.
650 0 ▼a Gender identity in the workplace ▼z Brazil.
650 0 ▼a Diversity in the workplace ▼z Brazil.
650 0 ▼a Brand name products ▼x Social aspects ▼z Brazil.
650 0 ▼a Capitalism ▼x Social aspects ▼z Brazil.
650 0 ▼a Ethnicity ▼z Brazil.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Brand name products ▼x Social aspects. ▼2 fast ▼0 (OCoLC)fst00837903
650 7 ▼a Capitalism ▼x Social aspects. ▼2 fast ▼0 (OCoLC)fst00846453
650 7 ▼a Diversity in the workplace. ▼2 fast ▼0 (OCoLC)fst00895719
650 7 ▼a Ethnicity. ▼2 fast ▼0 (OCoLC)fst00916034
650 7 ▼a Gender identity in the workplace. ▼2 fast ▼0 (OCoLC)fst01737867
650 7 ▼a Sexual division of labor. ▼2 fast ▼0 (OCoLC)fst01114830
651 7 ▼a Brazil. ▼2 fast ▼0 (OCoLC)fst01206830
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Wasser, Nicolas. ▼t Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work. ▼d Bielefeld : Transcipt Verlag, 짤2017 ▼z 9783837637540 ▼w (OCoLC)978711733
830 0 ▼a Postcolonial studies ; ▼v Bd. 29.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1471837
938 ▼a Baker and Taylor ▼b BTCP ▼n BK0020806213
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4819196
938 ▼a EBSCOhost ▼b EBSC ▼n 1471837
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis37322775
990 ▼a 관리자