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Ethics in public relations : a guide to best practice /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Parsons, Patricia (Patricia Houlihan), author. |
| 서명/저자사항 | Ethics in public relations :a guide to best practice /Patricia J. Parsons. |
| 판사항 | 3rd Edition. |
| 형태사항 | 1 online resource (xviii, 174 pages) : illustrations. |
| 총서사항 | PR in practice series |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749477271 074947727X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Pt. I. What lies beneath: ch. 1. Before we begin: new profession...or one of the oldest? ; ch. 2. Lies, truth and honesty: their role in PR practice ; ch. 3. Truth, trust and the virtue of being "good" ; ch. 4. Whose rights are right? ; ch. 5. The trouble with rules ; ch. 6. Utilitarianism: right acts and wrong reasons -- pt. II. Ethics and the practitioner: ch. 7. Your moral development: cultivating respect and humility ; ch. 8. Codes of ethics: the good, the bad and the (almost ugly) ; ch. 9. Conflicts of interest: sex and other relationship issues ; ch. 10. (Very) personal ethical decisions: whistle-blowing and moonlighting -- pt. III. Strategies and dilemas: ch. 11. Public relations ethics and traditional media ; ch. 12. PR ethics and social media ; ch. 13. Persuasion, propaganda and advocacy: the ethics of influence ; ch. 14. Supporting "good causes": bad ethics or bad taste? ; ch. 15. Deceptive authorship: ghostwriting and plagiarism -- pt. IV. Organizations, ethics and public relations: ch. 16. Making decisions: the true reality of everyday ethics ; ch. 17. PR and the corporate ethics programme ; ch. 18. The future of ethical public relations: education and leadership. |
| 요약 | "Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation"--Provided by publisher. |
| 일반주제명 | Public relations -- Moral and ethical aspects. Public relations -- Management. Ethik. O?ffentlichkeitsarbeit. Ethik. O?ffentlichkeitsarbeit. BUSINESS & ECONOMICS / Business Ethics Public relations -- Management. Public relations -- Moral and ethical aspects. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Parsons, Patricia (Patricia Houlihan)Ethics in public relations.3rd Edition.London ; Philadelphia : Kogan Page, 20160749477261 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213960 |
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| 1 | WE00010774 | 174/.96592 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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