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019 ▼a 965129975 ▼a 966555176 ▼a 1006301165 ▼a 1006311845
020 ▼a 9780749477271 ▼q (electronic book)
020 ▼a 074947727X ▼q (electronic book)
020 ▼z 9780749477264 ▼q (paperback)
020 ▼z 0749477261 ▼q (paperback)
035 ▼a (OCoLC)945735791 ▼z (OCoLC)965129975 ▼z (OCoLC)966555176 ▼z (OCoLC)1006301165 ▼z (OCoLC)1006311845
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d OCLCO ▼d CDX ▼d EBLCP ▼d YDXCP ▼d WAU ▼d OCLCO ▼d OCLCF ▼d OCLCO ▼d ELW ▼d OCLCO ▼d Z5A ▼d OTZ ▼d ESU ▼d LND ▼d 248032
049 ▼a MAIN
050 4 ▼a HD59 ▼b .P3548 2016
072 7 ▼a BUS ▼x 008000 ▼2 bisacsh
08204 ▼a 174/.96592 ▼2 22
084 ▼a WIR 840f ▼2 stub
084 ▼a QP 323 ▼2 rvk
084 ▼a QP 637 ▼2 rvk
1001 ▼a Parsons, Patricia ▼q (Patricia Houlihan), ▼e author.
24510 ▼a Ethics in public relations : ▼b a guide to best practice / ▼c Patricia J. Parsons.
250 ▼a 3rd Edition.
264 1 ▼a London ; ▼a Philadelphia : ▼b Kogan Page, ▼c 2016.
264 4 ▼c 짤2016
300 ▼a 1 online resource (xviii, 174 pages) : ▼b illustrations.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a PR in practice series
504 ▼a Includes bibliographical references and index.
5050 ▼a Pt. I. What lies beneath: ch. 1. Before we begin: new profession...or one of the oldest? ; ch. 2. Lies, truth and honesty: their role in PR practice ; ch. 3. Truth, trust and the virtue of being "good" ; ch. 4. Whose rights are right? ; ch. 5. The trouble with rules ; ch. 6. Utilitarianism: right acts and wrong reasons -- pt. II. Ethics and the practitioner: ch. 7. Your moral development: cultivating respect and humility ; ch. 8. Codes of ethics: the good, the bad and the (almost ugly) ; ch. 9. Conflicts of interest: sex and other relationship issues ; ch. 10. (Very) personal ethical decisions: whistle-blowing and moonlighting -- pt. III. Strategies and dilemas: ch. 11. Public relations ethics and traditional media ; ch. 12. PR ethics and social media ; ch. 13. Persuasion, propaganda and advocacy: the ethics of influence ; ch. 14. Supporting "good causes": bad ethics or bad taste? ; ch. 15. Deceptive authorship: ghostwriting and plagiarism -- pt. IV. Organizations, ethics and public relations: ch. 16. Making decisions: the true reality of everyday ethics ; ch. 17. PR and the corporate ethics programme ; ch. 18. The future of ethical public relations: education and leadership.
520 ▼a "Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation"--Provided by publisher.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Public relations ▼x Moral and ethical aspects.
650 0 ▼a Public relations ▼x Management.
65007 ▼a Ethik. ▼2 swd
65007 ▼a O?ffentlichkeitsarbeit. ▼2 swd
65007 ▼a Ethik. ▼0 (DE-588)4015602-3 ▼2 gnd
65007 ▼a O?ffentlichkeitsarbeit. ▼0 (DE-588)4043188-5 ▼2 gnd
650 7 ▼a BUSINESS & ECONOMICS / Business Ethics ▼2 bisacsh
650 7 ▼a Public relations ▼x Management. ▼2 fast ▼0 (OCoLC)fst01082907
650 7 ▼a Public relations ▼x Moral and ethical aspects. ▼2 fast ▼0 (OCoLC)fst01082909
655 4 ▼a Electronic books.
655 7 ▼a Electronic books. ▼2 local
77608 ▼i Print version: ▼a Parsons, Patricia (Patricia Houlihan) ▼t Ethics in public relations. ▼b 3rd Edition. ▼d London ; Philadelphia : Kogan Page, 2016 ▼z 0749477261 ▼w (OCoLC)920820304
830 0 ▼a PR in practice series.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213960
938 ▼a EBSCOhost ▼b EBSC ▼n 1213960
938 ▼a Coutts Information Services ▼b COUT ▼n 33322125
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4461592
938 ▼a YBP Library Services ▼b YANK ▼n 12910273
990 ▼a 관리자