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Creative library marketing and publicity : best practices /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Lackie, Robert J., 1966-, editor. Wood, M. Sandra, editor. |
| 서명/저자사항 | Creative library marketing and publicity :best practices /edited by Robert J. Lackie and M. Sandra Wood. |
| 형태사항 | 1 online resource : illustrations |
| 총서사항 | Best practices in library services |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781442254220 144225422X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| 일반주제명 | Libraries -- Marketing. Libraries -- Public relations. Libraries -- United States -- Case studies. LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries. Libraries -- Marketing. Libraries -- Public relations. |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Creative library marketing and publicity9781442254206 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1057149 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00010551 | 021.7 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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