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LDR03844cmm u2200637Ii 4500
001000000309660
003OCoLC
00520230525134453
006m o d
007cr cnu---unuuu
008150828s2015 mdua ob 001 0 eng d
020 ▼a 9781442254220 ▼q electronic bk.
020 ▼a 144225422X ▼q electronic bk.
020 ▼z 9781442254206
020 ▼z 1442254203
020 ▼z 9781442254213
020 ▼z 1442254211
035 ▼a (OCoLC)919317240
037 ▼a 1B4BF634-D433-42F1-819D-C428678B756B ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d OCLCO ▼d YDXCP ▼d IDEBK ▼d OCLCF ▼d OCLCO ▼d CDX ▼d EBLCP ▼d TEFOD ▼d OCLCQ ▼d KYB ▼d 248032
043 ▼a n-us---
049 ▼a MAIN
050 4 ▼a Z716.3 ▼b .C78 2015eb
072 7 ▼a LAN ▼x 025000 ▼2 bisacsh
08204 ▼a 021.7 ▼2 23
24500 ▼a Creative library marketing and publicity : ▼b best practices / ▼c edited by Robert J. Lackie and M. Sandra Wood.
264 1 ▼a Lanham : ▼b Rowman & Littlefield, ▼c [2015]
264 4 ▼c 짤2015
300 ▼a 1 online resource : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4900 ▼a Best practices in library services
504 ▼a Includes bibliographical references and index.
5050 ▼a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Libraries ▼x Marketing.
650 0 ▼a Libraries ▼x Public relations.
650 0 ▼a Libraries ▼z United States ▼v Case studies.
650 7 ▼a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General ▼2 bisacsh
650 7 ▼a Libraries. ▼2 fast ▼0 (OCoLC)fst00997341
650 7 ▼a Libraries ▼x Marketing. ▼2 fast ▼0 (OCoLC)fst00997415
650 7 ▼a Libraries ▼x Public relations. ▼2 fast ▼0 (OCoLC)fst00997423
651 7 ▼a United States. ▼2 fast ▼0 (OCoLC)fst01204155
655 4 ▼a Electronic books.
655 7 ▼a Case studies. ▼2 fast ▼0 (OCoLC)fst01423765
7001 ▼a Lackie, Robert J., ▼d 1966-, ▼e editor.
7001 ▼a Wood, M. Sandra, ▼e editor.
77608 ▼i Print version: ▼t Creative library marketing and publicity ▼z 9781442254206 ▼w (DLC) 2015015115 ▼w (OCoLC)908071239
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1057149
938 ▼a EBSCOhost ▼b EBSC ▼n 1057149
938 ▼a YBP Library Services ▼b YANK ▼n 12590301
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis32457052
938 ▼a Coutts Information Services ▼b COUT ▼n 32457052
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4086028
990 ▼a 관리자