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Millennials with kids : marketing to this powerful and surprisingly different generation of parents /

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자료유형E-Book
개인저자Fromm, Jeff.
Vidler, Marissa.
서명/저자사항Millennials with kids :marketing to this powerful and surprisingly different generation of parents /Jeff Fromm and Marissa Vidler.
형태사항1 online resource (xiv, 248 pages) : illustrations
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780814436592
0814436595


서지주기Includes bibliographical references and index.
내용주기Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
요약While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. --
일반주제명Young adult consumers -- Attitudes.
Target marketing.
Parents.
Generation Y.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Generation Y.
Parents.
Target marketing.
Young adult consumers -- Attitudes.
Jeunes adultes consommateurs -- Attitudes.
Cibles (marketing)
Ge?ne?ration Internet.
Parents.
언어영어
기타형태 저록Print version:Fromm, Jeff.Millennials with kids9780814436585
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932303

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