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019 ▼a 913562494 ▼a 914301401 ▼a 960086525
020 ▼a 9780814436592 ▼q electronic bk.
020 ▼a 0814436595 ▼q electronic bk.
020 ▼z 9780814436585
020 ▼z 0814436587
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035 ▼a (OCoLC)913534039 ▼z (OCoLC)913562494 ▼z (OCoLC)914301401 ▼z (OCoLC)960086525
037 ▼a 62272964-F2E5-4073-A9A4-410187A7CC0E ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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049 ▼a MAIN
050 4 ▼a HF5415.332.Y66 ▼b F763 2015
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072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8 ▼2 23
1001 ▼a Fromm, Jeff.
24510 ▼a Millennials with kids : ▼b marketing to this powerful and surprisingly different generation of parents / ▼c Jeff Fromm and Marissa Vidler.
264 1 ▼a New York, NY : ▼b AMACOM American Management Association, ▼c 2015.
300 ▼a 1 online resource (xiv, 248 pages) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
520 ▼a While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- ▼c Edited summary from book.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Young adult consumers ▼x Attitudes.
650 0 ▼a Target marketing.
650 0 ▼a Parents.
650 0 ▼a Generation Y.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
650 7 ▼a Generation Y. ▼2 fast ▼0 (OCoLC)fst01737863
650 7 ▼a Parents. ▼2 fast ▼0 (OCoLC)fst01053451
650 7 ▼a Target marketing. ▼2 fast ▼0 (OCoLC)fst01143138
650 7 ▼a Young adult consumers ▼x Attitudes. ▼2 fast ▼0 (OCoLC)fst01183068
650 7 ▼a Jeunes adultes consommateurs ▼x Attitudes. ▼2 ram
650 7 ▼a Cibles (marketing) ▼2 ram
650 7 ▼a Ge?ne?ration Internet. ▼2 ram
650 7 ▼a Parents. ▼2 ram
655 4 ▼a Electronic books.
655 7 ▼a Electronic books. ▼2 local
655 0 ▼a Electronic books.
7001 ▼a Vidler, Marissa.
77608 ▼i Print version: ▼a Fromm, Jeff. ▼t Millennials with kids ▼z 9780814436585 ▼w (DLC) 2015009454 ▼w (OCoLC)898909990
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932303
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938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1964271
938 ▼a Coutts Information Services ▼b COUT ▼n 31971445
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis31971445
938 ▼a YBP Library Services ▼b YANK ▼n 12514433
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990 ▼a 관리자