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Kapferer on luxury : how luxury brands can grow yet remain rare /

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자료유형E-Book
개인저자Kapferer, Jean-Noe?l.
서명/저자사항Kapferer on luxury :how luxury brands can grow yet remain rare /Jean-Noe?l Kapferer.
형태사항1 online resource.
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780749474379
0749474378


서지주기Includes bibliographical references and index.
내용주기Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution?
일반주제명Luxuries -- Marketing.
Luxury goods industry.
Product management.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Markenpolitik
Luxusgut
Markenartikel
Marketingstrategie
언어영어
기타형태 저록Print version:Kapferer, Jean-Noe?l.Kapferer on luxury9780749474362
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399

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