| LDR | | 03478cmm u2200721Ki 4500 |
| 001 | | 000000307400 |
| 003 | | OCoLC |
| 005 | | 20230525112644 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 150224s2015 enk ob 001 0 eng d |
| 019 | |
▼a 913971922
▼a 964584614 |
| 020 | |
▼a 9780749474379
▼q electronic bk. |
| 020 | |
▼a 0749474378
▼q electronic bk. |
| 020 | |
▼z 9780749474362 |
| 020 | |
▼z 074947436X |
| 029 | 1 |
▼a NLGGC
▼b 39108674X |
| 029 | 1 |
▼a DEBSZ
▼b 449486044 |
| 035 | |
▼a (OCoLC)903931114
▼z (OCoLC)913971922
▼z (OCoLC)964584614 |
| 037 | |
▼a CL0500000615
▼b Safari Books Online |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d EBLCP
▼d CDX
▼d E7B
▼d OCLCF
▼d YDXCP
▼d UMI
▼d DEBSZ
▼d YDX
▼d OCLCA
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HD9999.L852
▼b K367 2015eb |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
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| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/27
▼2 23 |
| 100 | 1 |
▼a Kapferer, Jean-Noe?l. |
| 245 | 10 |
▼a Kapferer on luxury :
▼b how luxury brands can grow yet remain rare /
▼c Jean-Noe?l Kapferer. |
| 264 | 1 |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c 2015. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution? |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Luxuries
▼x Marketing. |
| 650 | 0 |
▼a Luxury goods industry. |
| 650 | 0 |
▼a Product management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
| 650 | 7 |
▼a Luxuries
▼x Marketing.
▼2 fast
▼0 (OCoLC)fst01004140 |
| 650 | 7 |
▼a Luxury goods industry.
▼2 fast
▼0 (OCoLC)fst01202059 |
| 650 | 7 |
▼a Product management.
▼2 fast
▼0 (OCoLC)fst01078225 |
| 650 | 7 |
▼a Markenpolitik
▼2 gnd |
| 650 | 7 |
▼a Luxusgut
▼2 gnd |
| 650 | 7 |
▼a Markenartikel
▼2 gnd |
| 650 | 7 |
▼a Marketingstrategie
▼2 gnd |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Kapferer, Jean-Noe?l.
▼t Kapferer on luxury
▼z 9780749474362
▼w (DLC) 2014050213
▼w (OCoLC)900445143 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 958399 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1973650 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 30200400 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr11025904 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 12311868 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |