가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
The complete marketer : 60 essential concepts for marketing excellence / [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | McDonald, Malcolm. Meldrum, Mike. |
| 서명/저자사항 | The complete marketer[electronic resource] :60 essential concepts for marketing excellence /Malcolm McDonald, Mike Meldrum. |
| 판사항 | 1st ed. |
| 발행사항 | Philadelphia, PA : Kogan Page Ltd, 2013. |
| 형태사항 | 1 online resource (xiv, 322 pages) : illustrations |
| ISBN | 9780749466770 (electronic bk.) 0749466774 (electronic bk.) |
| 내용주기 | Understanding the basics of marketing -- The discipline of marketing -- A market orientation -- The marketing mix -- Customer retention strategies -- Marketing and ethics -- Marketing : concept, function or process? -- World-class marketing -- Different types of marketing -- Marketing consumer products -- Marketing industrial products -- Marketing service products -- Marketing high-tech products -- Marketing capital goods -- Trade marketing -- Category management -- Relationship marketing -- International and global marketing -- Marketing in the digital age -- Internet marketing -- Social media marketing -- Mobile marketing -- Databases for marketing -- Understanding customers -- Consumer buying behaviour -- Organizational buying behaviour -- Market segmentation -- International market segmentation -- Analysing markets -- Marketing information and research -- Preparing a marketing research brief -- Auditing a market -- Constructing a swot -- Competitor analysis -- The boston matrix -- The directional policy matrix -- The ansoff matrix -- Managing the marketing mix -- Branding -- The product life cycle -- Diffusion of innovation -- Developing new products -- Pricing strategies -- Setting a price -- Sales promotion -- Advertising -- Public relations -- Sponsorship -- Personal selling -- Managing the sales team -- Key account management -- Implementing key account management -- Channel strategy -- Channel management -- Customer service strategies -- Multi-channel integration -- Integrated marketing communication and distribution channels -- Planning and control -- Forecasting sales. |
| 일반주제명 | Marketing. BUSINESS & ECONOMICS -- Distribution. BUSINESS & ECONOMICS -- Marketing -- General. Marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:McDonald, Malcolm.Complete marketer.1st ed.Philadelphia, PA : Kogan Page Ltd, 20139780749466763 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571832 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004945 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
