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| 001 | | 000000306170 |
| 005 | | 20230525102357 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 130509s2013 paua o 000 0 eng d |
| 020 | |
▼a 9780749466770 (electronic bk.) |
| 020 | |
▼a 0749466774 (electronic bk.) |
| 020 | |
▼z 9780749466763 |
| 020 | |
▼z 0749466766 |
| 035 | |
▼a (OCoLC)842262447 |
| 040 | |
▼a N$T
▼b eng
▼e pn
▼c N$T
▼d IDEBK
▼d YDXCP
▼d E7B
▼d CDX
▼d TEFOD
▼d OCLCF
▼d UKDOC
▼d OVV
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .M37953 2013eb |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 23 |
| 100 | 1 |
▼a McDonald, Malcolm. |
| 245 | 14 |
▼a The complete marketer
▼h [electronic resource] :
▼b 60 essential concepts for marketing excellence /
▼c Malcolm McDonald, Mike Meldrum. |
| 250 | |
▼a 1st ed. |
| 260 | |
▼a Philadelphia, PA :
▼b Kogan Page Ltd,
▼c 2013. |
| 300 | |
▼a 1 online resource (xiv, 322 pages) :
▼b illustrations |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 505 | 0 |
▼a Understanding the basics of marketing -- The discipline of marketing -- A market orientation -- The marketing mix -- Customer retention strategies -- Marketing and ethics -- Marketing : concept, function or process? -- World-class marketing -- Different types of marketing -- Marketing consumer products -- Marketing industrial products -- Marketing service products -- Marketing high-tech products -- Marketing capital goods -- Trade marketing -- Category management -- Relationship marketing -- International and global marketing -- Marketing in the digital age -- Internet marketing -- Social media marketing -- Mobile marketing -- Databases for marketing -- Understanding customers -- Consumer buying behaviour -- Organizational buying behaviour -- Market segmentation -- International market segmentation -- Analysing markets -- Marketing information and research -- Preparing a marketing research brief -- Auditing a market -- Constructing a swot -- Competitor analysis -- The boston matrix -- The directional policy matrix -- The ansoff matrix -- Managing the marketing mix -- Branding -- The product life cycle -- Diffusion of innovation -- Developing new products -- Pricing strategies -- Setting a price -- Sales promotion -- Advertising -- Public relations -- Sponsorship -- Personal selling -- Managing the sales team -- Key account management -- Implementing key account management -- Channel strategy -- Channel management -- Customer service strategies -- Multi-channel integration -- Integrated marketing communication and distribution channels -- Planning and control -- Forecasting sales. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a Marketing.
▼2 fast
▼0 (OCoLC)fst01010167 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Meldrum, Mike. |
| 776 | 08 |
▼i Print version:
▼a McDonald, Malcolm.
▼t Complete marketer.
▼b 1st ed.
▼d Philadelphia, PA : Kogan Page Ltd, 2013
▼z 9780749466763
▼w (DLC) 2012046365
▼w (OCoLC)809028637 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571832 |
| 938 | |
▼a 123Library.org
▼b 123L
▼n 97447 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 25249163 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10686974 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 571832 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis25249163 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 10440588 |
| 990 | |
▼a 관리자 |