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The PR professional's handbook : powerful, practical communications /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Black, Caroline, 1956, author. |
| 서명/저자사항 | The PR professional's handbook :powerful, practical communications /Caroline Black. |
| 형태사항 | 1 online resource |
| 총서사항 | PR in practice |
| ISBN | 9780749468439 (electronic bk.) 0749468432 (electronic bk.) 1306537819 (electronic bk.) 9781306537810 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical |
| 일반주제명 | Public relations -- Handbooks, manuals, etc. Communication in organizations -- Handbooks, manuals, etc. Business communication -- Handbooks, manuals, etc. BUSINESS & ECONOMICS / Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Black, Caroline.PR Professional's Handbook.Kogan Page 20141306537819 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746763 |
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| 1 | WE00003725 | 659.2 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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