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| 005 | | 20230525095619 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 140328s2014 xx o 000 0 eng d |
| 019 | |
▼a 877823351 |
| 020 | |
▼a 9780749468439 (electronic bk.) |
| 020 | |
▼a 0749468432 (electronic bk.) |
| 020 | |
▼a 1306537819 (electronic bk.) |
| 020 | |
▼a 9781306537810 (electronic bk.) |
| 020 | |
▼z 9780749468422 (pbk.) |
| 020 | |
▼z 0749468424 (pbk.) |
| 035 | |
▼a (OCoLC)874965776
▼z (OCoLC)877823351 |
| 037 | |
▼a CL0500000415
▼b Safari Books Online |
| 040 | |
▼a IDEBK
▼b eng
▼e rda
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▼d MHW
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▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
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| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.2
▼2 23 |
| 100 | 1 |
▼a Black, Caroline,
▼d 1956,
▼e author. |
| 245 | 14 |
▼a The PR professional's handbook :
▼b powerful, practical communications /
▼c Caroline Black. |
| 264 | 1 |
▼a London :
▼b Kogan Page,
▼c 2014. |
| 300 | |
▼a 1 online resource |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 1 |
▼a PR in practice |
| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Public relations
▼v Handbooks, manuals, etc. |
| 650 | 0 |
▼a Communication in organizations
▼v Handbooks, manuals, etc. |
| 650 | 0 |
▼a Business communication
▼v Handbooks, manuals, etc. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Black, Caroline.
▼t PR Professional's Handbook.
▼d Kogan Page 2014
▼z 1306537819 |
| 830 | 0 |
▼a PR in practice series. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746763 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis27860222 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1658902 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 746763 |
| 938 | |
▼a Coutts Information Services
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| 938 | |
▼a ebrary
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▼n ebr10854573 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 11723512 |
| 990 | |
▼a 관리자 |