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Marketing in the 21st century and beyond : timeless strategies for success / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Keillor, Bruce David. |
| 서명/저자사항 | Marketing in the 21st century and beyond[electronic resource] :timeless strategies for success /Bruce D. Keillor, editor. |
| 판사항 | Condensed ed. |
| 발행사항 | Santa Barbara, Calif. : Praeger, c2013 |
| 형태사항 | 1 online resource (265 p.) |
| ISBN | 1440828539 (electronic bk.) 9781440828539 (electronic bk.) |
| 일반주기 |
Rev. ed. of: Marketing in the 21st century. c2007.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Pt. I. Company and customer relationship marketing -- pt. II. Integrated marketing: the product-customer connection -- pt. III. Marketing channels: the new realities -- pt. IV. Global marketing: new challenges and opportunities. |
| 요약 | "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. |
| 요약 | Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher. |
| 통일서명 | Marketing in the 21st century. |
| 일반주제명 | Marketing. BUSINESS & ECONOMICS / Distribution. BUSINESS & ECONOMICS / Marketing / General. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:978144082852214408285201440828539 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=530689 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002657 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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