| LDR | | 02812cmm uu200541La 4500 |
| 001 | | 000000301737 |
| 003 | | OCoLC |
| 005 | | 20230519143727 |
| 006 | | m o d |
| 007 | | cr |n| |
| 008 | | 130205s2013 caua ob 001 0 eng d |
| 020 | |
▼a 1440828539 (electronic bk.) |
| 020 | |
▼a 9781440828539 (electronic bk.) |
| 020 | |
▼z 9781440828522 (hbk. : alk. paper) |
| 020 | |
▼z 1440828520 (hbk. : alk. paper) |
| 029 | 1 |
▼a NZ1
▼b 15061728 |
| 035 | |
▼a (OCoLC)826855596 |
| 040 | |
▼a YDXCP
▼c YDXCP
▼d OCLCO
▼d N$T
▼d E7B
▼d TEFOD
▼d CDX
▼d UMR
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .M2194 2013 |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 23 |
| 245 | 00 |
▼a Marketing in the 21st century and beyond
▼h [electronic resource] :
▼b timeless strategies for success /
▼c Bruce D. Keillor, editor. |
| 246 | 3 |
▼a Marketing in the twenty first century and beyond |
| 250 | |
▼a Condensed ed. |
| 260 | |
▼a Santa Barbara, Calif. :
▼b Praeger,
▼c c2013 |
| 300 | |
▼a 1 online resource (265 p.) |
| 500 | |
▼a Rev. ed. of: Marketing in the 21st century. c2007. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Pt. I. Company and customer relationship marketing -- pt. II. Integrated marketing: the product-customer connection -- pt. III. Marketing channels: the new realities -- pt. IV. Global marketing: new challenges and opportunities. |
| 520 | |
▼a "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. |
| 520 | 8 |
▼a Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Keillor, Bruce David. |
| 730 | 0 |
▼a Marketing in the 21st century. |
| 776 | 08 |
▼i Print version:
▼z 9781440828522
▼z 1440828520
▼z 1440828539
▼w (DLC) 2012029549 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=530689 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 9996136 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 530689 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10649952 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 24684268 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |