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Precision marketing : maximizing revenue through relevance / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Zoratti, Sandra. Gallagher, Lee. |
| 서명/저자사항 | Precision marketing[electronic resource] :maximizing revenue through relevance /Sandra Zoratti, Lee Gallagher. |
| 발행사항 | London : Kogan Page, 2012. |
| 형태사항 | 1 online resource (xvi, 208 p.) : ill. |
| ISBN | 9780749465360 (electronic bk.) 0749465360 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion. |
| 요약 | Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals. |
| 일반주제명 | Business. Target marketing. Consumer behavior. Market segmentation. Marketing. BUSINESS & ECONOMICS / Green Business. BUSINESS & ECONOMICS / Distribution. BUSINESS & ECONOMICS / Marketing / General. Consumer behavior. Market segmentation. Marketing. Target marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Zoratti, SandraPrecision Marketing : Maximizing Revenue Through RelevanceLondon : Kogan Page, c20129780749465353 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430315 |
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| 1 | WE00002072 | 658.8 658.802 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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