| LDR | | 02790cmm uu200613Mi 4500 |
| 001 | | 000000301152 |
| 003 | | OCoLC |
| 005 | | 20230519142453 |
| 006 | | m o d |
| 007 | | cr |n| |
| 008 | | 120430s2012 enka ob 001 0 eng d |
| 010 | |
▼z 2011052734 |
| 019 | |
▼a 794492351 |
| 020 | |
▼a 9780749465360 (electronic bk.) |
| 020 | |
▼a 0749465360 (electronic bk.) |
| 020 | |
▼z 9780749465353 |
| 020 | |
▼z 0749465352 |
| 035 | |
▼a (OCoLC)792684168 |
| 040 | |
▼a EBLCP
▼b eng
▼c EBLCP
▼d OCLCQ
▼d YDXCP
▼d N$T
▼d TXA
▼d E7B
▼d TEFOD
▼d OCLCQ
▼d OCLCF
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.127
▼b .Z67 2012eb |
| 072 | 7 |
▼a BUS
▼x 094000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼a 658.802 |
| 100 | 1 |
▼a Zoratti, Sandra. |
| 245 | 10 |
▼a Precision marketing
▼h [electronic resource] :
▼b maximizing revenue through relevance /
▼c Sandra Zoratti, Lee Gallagher. |
| 260 | |
▼a London :
▼b Kogan Page,
▼c 2012. |
| 300 | |
▼a 1 online resource (xvi, 208 p.) :
▼b ill. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion. |
| 520 | |
▼a Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals. |
| 588 | |
▼a Description based on print version record. |
| 650 | 4 |
▼a Business. |
| 650 | 0 |
▼a Target marketing. |
| 650 | 0 |
▼a Consumer behavior. |
| 650 | 0 |
▼a Market segmentation. |
| 650 | 0 |
▼a Marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Green Business.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General.
▼2 bisacsh |
| 650 | 7 |
▼a Consumer behavior.
▼2 fast
▼0 (OCoLC)fst00876238 |
| 650 | 7 |
▼a Market segmentation.
▼2 fast
▼0 (OCoLC)fst01010139 |
| 650 | 7 |
▼a Marketing.
▼2 fast
▼0 (OCoLC)fst01010167 |
| 650 | 7 |
▼a Target marketing.
▼2 fast
▼0 (OCoLC)fst01143138 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Gallagher, Lee. |
| 776 | 08 |
▼i Print version:
▼a Zoratti, Sandra
▼t Precision Marketing : Maximizing Revenue Through Relevance
▼d London : Kogan Page, c2012
▼z 9780749465353 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430315 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL838145 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 7627902 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10555724 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |