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The best digital marketing campaigns in the world : mastering the art of customer engagement / [electronic resource]

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자료유형E-Book
개인저자Ryan, Damian.
Jones, Calvin.
서명/저자사항The best digital marketing campaigns in the world[electronic resource] :mastering the art of customer engagement /Damian Ryan, Calvin Jones.
발행사항London ; Philadelphia : Kogan Page, c2011.
형태사항1 online resource (vi, 210 p.) : ill.
ISBN9780749460631 (electronic bk.)
0749460636 (electronic bk.)

일반주기 Includes index.
요약" ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher.
일반주제명Internet marketing -- Case studies.
Advertising campaigns -- Case studies.
Social media.
Marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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기타형태 저록Print version:Ryan, Damian.Best digital marketing campaigns in the world.London ; Philadelphia : Kogan Page, c201197807494606240749460628
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=380249

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