| LDR | | 02821cmm uu200541Ia 4500 |
| 001 | | 000000301141 |
| 003 | | OCoLC |
| 005 | | 20230519142438 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 110801s2011 enka o 001 0 eng d |
| 020 | |
▼a 9780749460631 (electronic bk.) |
| 020 | |
▼a 0749460636 (electronic bk.) |
| 020 | |
▼z 9780749460624 |
| 029 | 1 |
▼a NZ1
▼b 14805238 |
| 035 | |
▼a (OCoLC)743802249 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d YDXCP
▼d OCLCQ
▼d OUP
▼d ITD
▼d COD
▼d OCLCQ
▼d A7U
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.1265
▼b .R92 2011eb |
| 072 | 7 |
▼a BUS
▼x 043050
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▼a 658.8/72
▼2 22 |
| 100 | 1 |
▼a Ryan, Damian. |
| 245 | 14 |
▼a The best digital marketing campaigns in the world
▼h [electronic resource] :
▼b mastering the art of customer engagement /
▼c Damian Ryan, Calvin Jones. |
| 260 | |
▼a London ;
▼a Philadelphia :
▼b Kogan Page,
▼c c2011. |
| 300 | |
▼a 1 online resource (vi, 210 p.) :
▼b ill. |
| 500 | |
▼a Includes index. |
| 520 | |
▼a " ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Internet marketing
▼v Case studies. |
| 650 | 0 |
▼a Advertising campaigns
▼v Case studies. |
| 650 | 0 |
▼a Social media. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Telemarketing.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Multilevel.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Mail Order.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Direct.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x E-Commerce
▼x Internet Marketing.
▼2 bisacsh |
| 700 | 1 |
▼a Jones, Calvin. |
| 776 | 08 |
▼i Print version:
▼a Ryan, Damian.
▼t Best digital marketing campaigns in the world.
▼d London ; Philadelphia : Kogan Page, c2011
▼z 9780749460624
▼z 0749460628
▼w (DLC) 2010053866
▼w (OCoLC)555673435 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=380249 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 6987060 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 380249 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |