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Online advertising and promotion : modern technologies for marketing / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hanafizadeh, Payam, 1974- Behboudi, Mehdi, 1983- |
| 서명/저자사항 | Online advertising and promotion[electronic resource] :modern technologies for marketing /by Payam Hanafizadeh and Mehdi Behboudi. |
| 발행사항 | Hershey, PA : Business Science Reference, 2012. |
| 형태사항 | 1 online resource (pages cm) |
| ISBN | 9781466608863 (electronic bk.) 1466608862 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Marketing -- From billboard to banner -- Implicit meaning -- Internet advertising methods -- Nature of the industry -- Cost-per-thousand and flat-fee exposure model -- Uses and gratifications -- Advertising strategy -- E-business and e-commerce -- Objectives and effectiveness. |
| 요약 | "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher. |
| 통일서명 | IGI Global research collection. |
| 일반주제명 | Internet advertising. Internet marketing. BUSINESS & ECONOMICS -- Advertising & Promotion. Internet advertising. Internet marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hanafizadeh, Payam, 1974-Online advertising and promotion.Hershey, PA : Business Science Reference, 짤20129781466608856 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=463556 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00001383 | 659.14/4 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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