| LDR | | 02768cmm uu200601Ma 4500 |
| 001 | | 000000300460 |
| 003 | | OCoLC |
| 005 | | 20230519141012 |
| 006 | | m o d | |
| 007 | | cr un| |
| 008 | | 111202s2012 pau ob 001 0 eng d |
| 019 | |
▼a 822335931 |
| 020 | |
▼a 9781466608863 (electronic bk.) |
| 020 | |
▼a 1466608862 (electronic bk.) |
| 020 | |
▼z 9781466608856 (hardcover) |
| 020 | |
▼z 1466608854 (hardcover) |
| 020 | |
▼z 9781466608870 |
| 020 | |
▼z 1466608870 |
| 029 | 1 |
▼a NZ1
▼b 14522610 |
| 035 | |
▼a (OCoLC)778886359 |
| 037 | |
▼a 10.4018/978-1-4666-0885-6
▼b IGI Global |
| 040 | |
▼a SFB
▼b eng
▼e pn
▼c SFB
▼d CDX
▼d N$T
▼d GGVRL
▼d OCLCQ
▼d UMI
▼d CREDO
▼d OCLCQ
▼d OCLCF
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF6146.I58
▼b H36 2012 |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.14/4
▼2 23 |
| 100 | 1 |
▼a Hanafizadeh, Payam,
▼d 1974- |
| 245 | 10 |
▼a Online advertising and promotion
▼h [electronic resource] :
▼b modern technologies for marketing /
▼c by Payam Hanafizadeh and Mehdi Behboudi. |
| 260 | |
▼a Hershey, PA :
▼b Business Science Reference,
▼c 2012. |
| 300 | |
▼a 1 online resource (pages cm) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Marketing -- From billboard to banner -- Implicit meaning -- Internet advertising methods -- Nature of the industry -- Cost-per-thousand and flat-fee exposure model -- Uses and gratifications -- Advertising strategy -- E-business and e-commerce -- Objectives and effectiveness. |
| 520 | |
▼a "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 650 | 7 |
▼a Internet advertising.
▼2 fast
▼0 (OCoLC)fst00977220 |
| 650 | 7 |
▼a Internet marketing.
▼2 fast
▼0 (OCoLC)fst00977272 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Behboudi, Mehdi,
▼d 1983- |
| 730 | 0 |
▼a IGI Global research collection. |
| 776 | 08 |
▼i Print version:
▼a Hanafizadeh, Payam, 1974-
▼t Online advertising and promotion.
▼d Hershey, PA : Business Science Reference, 짤2012
▼z 9781466608856
▼w (DLC) 2011048427
▼w (OCoLC)767719785 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=463556 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 22291439 |
| 938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6BAV |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 463556 |
| 938 | |
▼a Credo Reference
▼b CRED
▼n 9781782684107 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |