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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / [electronic resource]

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자료유형E-Book
개인저자Veloso, Maria.
서명/저자사항Web copy that sells[electronic resource] :the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /Maria Veloso.
판사항3rd ed.
발행사항New York : American Management Association, 2013.
형태사항1 online resource (pages cm.)
ISBN9780814432525 (electronic bk.)
0814432522 (electronic bk.)


서지주기Includes bibliographical references and index.
내용주기Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.
일반주제명Electronic commerce.
Web sites -- Design.
Internet marketing.
Internet advertising.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
BUSINESS & ECONOMICS / Mail Order.
BUSINESS & ECONOMICS / Marketing / Direct.
BUSINESS & ECONOMICS / Marketing / Multilevel.
BUSINESS & ECONOMICS / Marketing / Telemarketing.
언어영어
기타형태 저록Print version:Veloso, Maria.Web copy that sells.3rd ed.New York : American Management Association, 20139780814432518
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504244

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