| LDR | | 02938cmm uu200553Ka 4500 |
| 001 | | 000000300248 |
| 003 | | OCoLC |
| 005 | | 20230519140553 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 130225s2013 nyu ob 001 0 eng d |
| 020 | |
▼a 9780814432525 (electronic bk.) |
| 020 | |
▼a 0814432522 (electronic bk.) |
| 020 | |
▼z 9780814432518 |
| 020 | |
▼z 0814432514 |
| 035 | |
▼a (OCoLC)828423712 |
| 040 | |
▼a N$T
▼c N$T
▼d TEFOD
▼d YDXCP
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5548.32
▼b .V45 2013eb |
| 072 | 7 |
▼a BUS
▼x 090010
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 040000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043010
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043040
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043050
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/72
▼2 23 |
| 100 | 1 |
▼a Veloso, Maria. |
| 245 | 10 |
▼a Web copy that sells
▼h [electronic resource] :
▼b the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
▼c Maria Veloso. |
| 250 | |
▼a 3rd ed. |
| 260 | |
▼a New York :
▼b American Management Association,
▼c 2013. |
| 300 | |
▼a 1 online resource (pages cm.) |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Electronic commerce. |
| 650 | 0 |
▼a Web sites
▼x Design. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Mail Order.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / Direct.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / Multilevel.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / Telemarketing.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Veloso, Maria.
▼t Web copy that sells.
▼b 3rd ed.
▼d New York : American Management Association, 2013
▼z 9780814432518
▼w (DLC) 2012050111
▼w (OCoLC)824670856 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504244 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 504244 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 10225571 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |