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Three Essays on Network Development, Social Influence, and User Engagement in Online Communities
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ameri, Mina. |
| 단체저자명 | The University of Texas at Dallas. Management Science. |
| 서명/저자사항 | Three Essays on Network Development, Social Influence, and User Engagement in Online Communities. |
| 발행사항 | [S.l.] : The University of Texas at Dallas., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 158 p. |
| 소장본 주기 | School code: 0382. |
| ISBN | 9780438293717 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Advisers: Ying Xie |
| 요약 | I study influential factors on users' activities in online communities in three chapters. Using unique data coming from an online anime (Japanese cartoon) platform containing data on users' friendship networks, anime adoptions, and generated con |
| 요약 | In the first chapter of this dissertation, I study the effects of observational learning and word-of-mouth (volume and valence) on consumers' product adoptions. Understanding whether these two social learning devices provide different and unique |
| 요약 | In the second chapter, I quantify the effects of binge-watching on consumers' engagement with media franchises in two areas: interactive and personal engagement. The former involves a user's content generation related to a focal media product an |
| 요약 | In the third chapter, I develop a structural model for the co-evolution of individuals' friendship tie formations and their concurrent online activities (product adoptions and production of user-generated content) within a social network. Explic |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-12A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T15001329 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00028696 | 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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