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020 ▼a 9780438293717
035 ▼a (MiAaPQ)AAI10970459
035 ▼a (MiAaPQ)0382vireo:565Ameri
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Ameri, Mina.
24510 ▼a Three Essays on Network Development, Social Influence, and User Engagement in Online Communities.
260 ▼a [S.l.] : ▼b The University of Texas at Dallas., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 158 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
500 ▼a Advisers: Ying Xie
5021 ▼a Thesis (Ph.D.)--The University of Texas at Dallas, 2018.
520 ▼a I study influential factors on users' activities in online communities in three chapters. Using unique data coming from an online anime (Japanese cartoon) platform containing data on users' friendship networks, anime adoptions, and generated con
520 ▼a In the first chapter of this dissertation, I study the effects of observational learning and word-of-mouth (volume and valence) on consumers' product adoptions. Understanding whether these two social learning devices provide different and unique
520 ▼a In the second chapter, I quantify the effects of binge-watching on consumers' engagement with media franchises in two areas: interactive and personal engagement. The former involves a user's content generation related to a focal media product an
520 ▼a In the third chapter, I develop a structural model for the co-evolution of individuals' friendship tie formations and their concurrent online activities (product adoptions and production of user-generated content) within a social network. Explic
590 ▼a School code: 0382.
650 4 ▼a Marketing.
690 ▼a 0338
71020 ▼a The University of Texas at Dallas. ▼b Management Science.
7730 ▼t Dissertation Abstracts International ▼g 79-12A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0382
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T15001329 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자