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Essays on Causal Analysis of Strategic Marketing Decisions
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Shi, Huanhuan. |
| 단체저자명 | The Pennsylvania State University. Business Administration. |
| 서명/저자사항 | Essays on Causal Analysis of Strategic Marketing Decisions. |
| 발행사항 | [S.l.] : The Pennsylvania State University., 2016 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2016 |
| 형태사항 | 116 p. |
| 소장본 주기 | School code: 0176. |
| ISBN | 9780438135796 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
|
| 요약 | In this dissertation, I seek to contribute to marketing literature by revealing new insights in two substantive domains, advertising spending disclosure and customer assignment strategies. This dissertation consists of a brief introduction and t |
| 요약 | In the first essay, I investigate whether a firm's advertising spending disclosure decision depends on the disclosure decisions of competing peer firms. I exploit a 1994 reporting rule that made advertising spending disclosures voluntary in the |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-12A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T15000719 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00028650 | 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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