| LDR | | 01670nmm uu200361 4500 |
| 001 | | 000000334323 |
| 005 | | 20240805180056 |
| 008 | | 181129s2016 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438135796 |
| 035 | |
▼a (MiAaPQ)AAI10903754 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Shi, Huanhuan. |
| 245 | 10 |
▼a Essays on Causal Analysis of Strategic Marketing Decisions. |
| 260 | |
▼a [S.l.] :
▼b The Pennsylvania State University.,
▼c 2016 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2016 |
| 300 | |
▼a 116 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The Pennsylvania State University, 2016. |
| 520 | |
▼a In this dissertation, I seek to contribute to marketing literature by revealing new insights in two substantive domains, advertising spending disclosure and customer assignment strategies. This dissertation consists of a brief introduction and t |
| 520 | |
▼a In the first essay, I investigate whether a firm's advertising spending disclosure decision depends on the disclosure decisions of competing peer firms. I exploit a 1994 reporting rule that made advertising spending disclosures voluntary in the |
| 590 | |
▼a School code: 0176. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The Pennsylvania State University.
▼b Business Administration. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-12A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0176 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2016 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15000719
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |