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Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Neuwirth, Benjamin Jerome. |
| 단체저자명 | Northwestern University. Marketing. |
| 서명/저자사항 | Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms. |
| 발행사항 | [S.l.] : Northwestern University., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 205 p. |
| 소장본 주기 | School code: 0163. |
| ISBN | 9780438116764 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Ulf Bockenholt. |
| 요약 | Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occu |
| 일반주제명 | Marketing. Psychology. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International79-11A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14998253 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00027669 | 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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