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020 ▼a 9780438116764
035 ▼a (MiAaPQ)AAI10816488
035 ▼a (MiAaPQ)northwestern:14134
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Neuwirth, Benjamin Jerome.
24510 ▼a Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms.
260 ▼a [S.l.] : ▼b Northwestern University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 205 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
500 ▼a Adviser: Ulf Bockenholt.
5021 ▼a Thesis (Ph.D.)--Northwestern University, 2018.
520 ▼a Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occu
590 ▼a School code: 0163.
650 4 ▼a Marketing.
650 4 ▼a Psychology.
690 ▼a 0338
690 ▼a 0621
71020 ▼a Northwestern University. ▼b Marketing.
7730 ▼t Dissertation Abstracts International ▼g 79-11A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0163
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14998253 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자