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Analysis of the Impact of Strong Ties Between a Retail Company and its Customer -- An Empirical Analysis and Case Study of Kid's Want, a Maternal and Child Products Retail Company

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개인저자Wang, Jianguo.
단체저자명Arizona State University. Business Administration.
서명/저자사항Analysis of the Impact of Strong Ties Between a Retail Company and its Customer -- An Empirical Analysis and Case Study of Kid's Want, a Maternal and Child Products Retail Company.
발행사항[S.l.] : Arizona State University., 2018
발행사항Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항133 p.
소장본 주기School code: 0010.
ISBN9780355929904
일반주기 Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Advisers: Bin Gu
요약Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become
요약The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and
요약The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers
요약The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing ret
요약The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant
일반주제명Business administration.
언어영어
기본자료 저록Dissertation Abstracts International79-09A(E).
Dissertation Abstract International
대출바로가기http://www.riss.kr/pdu/ddodLink.do?id=T14997703

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