MARC보기
LDR02633nmm uu200421 4500
001000000332973
00520240805171939
008181129s2018 |||||||||||||||||c||eng d
020 ▼a 9780355929904
035 ▼a (MiAaPQ)AAI10792368
035 ▼a (MiAaPQ)asu:17713
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Wang, Jianguo.
24510 ▼a Analysis of the Impact of Strong Ties Between a Retail Company and its Customer -- An Empirical Analysis and Case Study of Kid's Want, a Maternal and Child Products Retail Company.
260 ▼a [S.l.] : ▼b Arizona State University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 133 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 ▼a Advisers: Bin Gu
5021 ▼a Thesis (D.B.A.)--Arizona State University, 2018.
520 ▼a Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become
520 ▼a The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and
520 ▼a The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers
520 ▼a The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing ret
520 ▼a The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant
590 ▼a School code: 0010.
650 4 ▼a Business administration.
690 ▼a 0310
71020 ▼a Arizona State University. ▼b Business Administration.
7730 ▼t Dissertation Abstracts International ▼g 79-09A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0010
791 ▼a D.B.A.
792 ▼a 2018
793 ▼a Chinese
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997703 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자