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An Examination of Marketing Factors that Influence Nontraditional College Student Enrollment Decisions
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Landrum, Jianping. |
| 단체저자명 | Purdue University. Technology Leadership and Innovation. |
| 서명/저자사항 | An Examination of Marketing Factors that Influence Nontraditional College Student Enrollment Decisions. |
| 발행사항 | [S.l.] : Purdue University., 2018 |
| 발행사항 | Ann Arbor : ProQuest Dissertations & Theses, 2018 |
| 형태사항 | 147 p. |
| 소장본 주기 | School code: 0183. |
| ISBN | 9780438359215 |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: Linda Naimi |
| 요약 | The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, acces |
| 요약 | The sample for this research consisted of professionals employed by companies affiliated with Oerlikon Fairfield Manufacturing, Oscar Winski manufacturing, and Thyssenkrupp Sorting Company. A pilot study was conducted with a small representative |
| 일반주제명 | Marketing. Higher education. Higher education administration. |
| 언어 | 영어 |
| 기본자료 저록 | Dissertation Abstracts International80-01A(E). Dissertation Abstract International |
| 대출바로가기 | http://www.riss.kr/pdu/ddodLink.do?id=T14999866 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00024601 | DP 658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출불가(별치) |
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