| LDR | | 00000nmm u2200205 4500 |
| 001 | | 000000330274 |
| 005 | | 20241029094509 |
| 008 | | 181129s2018 ||| | | | eng d |
| 020 | |
▼a 9780438359215 |
| 035 | |
▼a (MiAaPQ)AAI10842784 |
| 035 | |
▼a (MiAaPQ)purdue:23065 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 049 | 1 |
▼f DP |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Landrum, Jianping. |
| 245 | 13 |
▼a An Examination of Marketing Factors that Influence Nontraditional College Student Enrollment Decisions. |
| 260 | |
▼a [S.l.] :
▼b Purdue University.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 147 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
| 500 | |
▼a Advisers: Linda Naimi |
| 502 | 1 |
▼a Thesis (Ph.D.)--Purdue University, 2018. |
| 520 | |
▼a The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, acces |
| 520 | |
▼a The sample for this research consisted of professionals employed by companies affiliated with Oerlikon Fairfield Manufacturing, Oscar Winski manufacturing, and Thyssenkrupp Sorting Company. A pilot study was conducted with a small representative |
| 590 | |
▼a School code: 0183. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Higher education. |
| 650 | 4 |
▼a Higher education administration. |
| 690 | |
▼a 0338 |
| 690 | |
▼a 0745 |
| 690 | |
▼a 0446 |
| 710 | 20 |
▼a Purdue University.
▼b Technology Leadership and Innovation. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0183 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999866
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자
▼b 관리자 |