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Effective digital marketing for improving society behavior toward DEI and SDGs /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Pereira, Ines Veiga, 1977-, editor. Pires, Paulo, 1967-, editor. Santos, Jose Duarte, 1966-, editor. |
| 서명/저자사항 | Effective digital marketing for improving society behavior toward DEI and SDGs /Ine?s Veiga Pereira, Paulo Botelho Pires, Jose? Duarte Santos. |
| 발행사항 | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024] |
| 형태사항 | 1 online resource (xvii, 330 pages) : illustrations (some color). |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1668489864 9781668489864 |
| 기타표준부호 | 10.4018/978-1-6684-8984-0doi |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support -- effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. |
| 요약 | "This book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs"-- |
| 일반주제명 | Social responsibility of business. Internet marketing -- Social aspects. Business communication. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Effective digital marketing for improving society behavior toward DEI and SDGsHershey, PA : Business Science Reference, [2024]9781668489840 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3738923 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00030474 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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