| LDR | | 05128cmm u2200553 i 4500 |
| 001 | | 000000340140 |
| 003 | | EBZ |
| 005 | | 20260127111154 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 230609s2024 paua ob 001 0 eng |
| 010 | |
▼a 2023025881 |
| 020 | |
▼a 1668489864
▼q electronic book |
| 020 | |
▼a 9781668489864
▼q (electronic bk.) |
| 020 | |
▼z 9781668489840
▼q hardcover |
| 020 | |
▼z 9781668489857
▼q paperback |
| 020 | |
▼z 1668489848
▼q hardcover |
| 024 | 7 |
▼a 10.4018/978-1-6684-8984-0
▼2 doi |
| 040 | |
▼a EBZ
▼b eng
▼c EBZ
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 04 |
▼a HD60
▼b .E336 2024 |
| 082 | 00 |
▼a 658.8/72
▼2 23/eng/20230628 |
| 245 | 00 |
▼a Effective digital marketing for improving society behavior toward DEI and SDGs /
▼c Ine?s Veiga Pereira, Paulo Botelho Pires, Jose? Duarte Santos. |
| 246 | 3 |
▼a Effective digital marketing for improving society behavior toward Diversity, Equity, and Inclusion and Sustainable Development Goals |
| 260 | |
▼a Hershey, PA :
▼b Business Science Reference, an imprint of IGI Global,
▼c [2024] |
| 300 | |
▼a 1 online resource (xvii, 330 pages) :
▼b illustrations (some color). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 341 | 0 |
▼a textual
▼2 sapdv
▼3 EBSCOhost |
| 490 | 1 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support -- effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. |
| 520 | |
▼a "This book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs"--
▼c Provided by publisher. |
| 532 | 0 |
▼3 EBSCOhost
▼a "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on December 12, 2023). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Social responsibility of business. |
| 650 | 0 |
▼a Internet marketing
▼x Social aspects. |
| 650 | 0 |
▼a Business communication. |
| 700 | 1 |
▼a Pereira, Ines Veiga,
▼d 1977-,
▼e editor. |
| 700 | 1 |
▼a Pires, Paulo,
▼d 1967-,
▼e editor. |
| 700 | 1 |
▼a Santos, Jose Duarte,
▼d 1966-,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Effective digital marketing for improving society behavior toward DEI and SDGs
▼d Hershey, PA : Business Science Reference, [2024]
▼z 9781668489840
▼w (DLC) 2023025880 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3738923 |
| 938 | |
▼a IGI Global
▼b IGIG
▼n 00317086 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 3738923 |
| 990 | |
▼a 관리자 |