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ASSESSMENT OF INDUSTRIAL MARKETS [electronic resource].
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Wilson, Aubrey. |
| 서명/저자사항 | ASSESSMENT OF INDUSTRIAL MARKETS[electronic resource]. |
| 발행사항 | [S.l.] : ROUTLEDGE, 2024. |
| 형태사항 | 1 online resource |
| 총서사항 | Routledge revivals |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9781040230268 1040230261 9781003534839 100353483X 9781040230183 1040230180 |
| 기타표준부호 | 10.4324/9781003534839doi |
| 일반주기 |
"First published in 1968 by Hutchinson & Co. Ltd."
|
| 요약 | First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author's purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics. |
| 일반주제명 | Marketing research. Marketing -- Recherche. BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Industrial |
| 언어 | 영어 |
| 기타형태 저록 | Print version:10328769139781032876917 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3961727 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00029938 | 658.8/3 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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